Squishmallows

PR & Influence
2023

Squishmallows are cuddly soft toys produced by Jazwares. Launched in 2017, the brand has been available in France since 2023.

Perfect for young and old, each plush has an adorable design inspired by popular animals, foods or licences, a name and a unique biography.

Our plan

  • PR & Influence campaign since May 2023
  • Press releases to support each phase of the new range
  • Creation of an infographic on the Squishmallows phenomenon
  • Delivery of several PR Boxes to support the launch of the brand in France
  • Creation and dispatch of a press kit
  • Interviews arrangement
  • Attendance at the “Journée Presse & Influence Jouets & Jeux” in September 2023
  • Setting up and mangement of a Photo Booth at Kidexpo 2023
  • Organic influencer campaign on TikTok and Instagram, kidults/lifestyle targets