Ghostrunner

Press and Influencers Relations
October 2020 – July 2022

Ghostrunner is a first-person cyberpunk parkour action game developed by One More Level, 3D Realms and Slipgate Ironworks ™, and published by 505 Games. The game was released on October 27, 2020 on PlayStation 4, Xbox One, as well as PC.

Different modes, extensions, next gen version and Complete Edition were released until June 2022.

Our plan

  • Press previews, with special attention to Metacritic media.
  • With the release of Cyberpunk 2077 in December, we offered journalists more global topics on the Cyberpunk genre.
  • Paid influencers campaign with 2 profiles to support the release.
  • Earned influencers campaign: streamers and youtubers who have played similar games.
  • Wankil Studios x Asus ROG speedrun challenge.
  • Battle between esport players Solary VS Vitality to highilight the OX Metal Pack
  • Live from Master Snakou to highlight the new game mode + contest with Asus ROG hardware.
  • Custom PS5 and 5 controlers for the game’s first anniversary.
  • Paid & organic campaign for the release on next gen consoles.
  • Paid influence campaign with Horty and Baghera Jones for the release of the Complete Edition

Nos résultats

299

pieces of press coverage (including 3 previews and 53 reviews)

504 203 746

cuùulated audience (unique monthly visitors)

142860

viewed hours on Twitch (FR), with 377 average viewers

103

video contents by influencers, 90 live Twitch and 13 YouTube VOD