DEATH STRANDING on PC

Press and Influencers Relations
July 2020

DEATH STRANDING is a critically-acclaimed action game challenging the genre, released the 14th of July 2020 on PC with new features and exclusive content available for PC players. The game is developed by KOJIMA PRODUCTIONS and published by 505 Games.

Our plan

Particularity: The game already created the event for its release on PS4 on November 8th 2019. We had to revive the interest of journalists and influencers, putting forward performances and PC additions.
Press previews
Sending 2 buzzkits to influencers to get coverage on social media / Youtube channel
Paid influencers campaign to support the release
Earned influencers campaign: PC players, including those who didn’t play the game on PS4
Contest on 505 Games social media accounts

Our results

136

pieces of press coverage (including 2 previews and 33 reviews)

404 203 746

cumulated audience (monthly unique visitors)

Twitch channels streamed the game on release week (with +30 average viewers) including 3 of the 11 biggest worldwide streams this week.

327

hours streamed, with an average of 661 average viewers

Best-of

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