DEATH STRANDING on PC

Press and Influencers Relations
July 2020 – April 2022

DEATH STRANDING is a critically-acclaimed action game challenging the genre, released the 14th of July 2020 on PC with new features and exclusive content available for PC players. The game is developed by KOJIMA PRODUCTIONS and published by 505 Games.

The Director’s Cut was released on March 30th 2022.

Our plan

  • Particularity: The game already created the event for its release on PS4 on November 8th 2019. We had to revive the interest of journalists and influencers, putting forward performances and PC additions.
  • Press previews
  • Sending 2 buzzkits to influencers to get coverage on social media / Youtube channel
  • Paid influencers campaign to support the release + the Director’s Cut version
  • Earned influencers campaign: PC players, including those who didn’t play the game on PS4
  • Contest on 505 Games social media accounts
  • Contest organized by streamers Mister MV and Alphacast with official Kojima x JFRey glasses as prices

Our results

136

pieces of press coverage (including 2 previews and 33 reviews)

404 203 746

cumulated audience (monthly unique visitors)

36

Twitch channels streamed the game on release week (with +30 average viewers) including 3 of the 11 biggest worldwide streams this week.

327

hours streamed, with an average of 661 average viewers