CONTROL

Press and Influencers Relations
August 2019

Control is a supernatural action-adventure game developed by Remedy Entertainment and published by 505 Games.

The game was released on August 27, 2019 on PS4, Xbox One and PC.

Our plan

Studio tour end of March with European video game medias.
Preview event in Paris in April with the presence of a developer for game sessions and interviews.
Pre-E3 in London: invitations of Metacritic media.
Hands-on sessions in July with a new version of the game to reach specialized media who have not yet got their hands on it.
Studio tour in Helsinki for European influencers. For France: Benzaïe, Jean-Baptiste Show and Master Snakou.
Influencers activations earned and paid.
Sending buzz kits for coverage on social networks.

Our results

988

pieces of coverage

1047063654

cumulated audience

546

streamed hours including MasterSnakou, Maghla and Skyyart (non paid)

82421

hours watched on Twitch

Best-of pieces of coverage

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58
Squishmallows2 January 2024 - 17:54

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CONTROL

Our plan

Our results

Best-of pieces of coverage

Master Snakou en visite au studio

Canard PC

Gamekult

Master Snakou

Mad Movies

Gameblog

Libération

20 Minutes.fr

Jean-Baptiste Show

Air le Mag

At0mium

Benzaïe

Ayoub

CNews

Télérama

Video Gamer

ExVSK

France Inter

Jeux Video Magazine

JeuxActu

Julien Chièze

JV Le Mag

LeMonde.fr

LesEchos.fr

Our other case studies

About us

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