Morgane Falaize | Minuit Douze

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Toys and Games Press & Influence Day

28 September 2022/in Case studies, Press relations

Influence strategy and management of social media in France in 2021 and 2022, launch of a new range each month

Press and influencers relations from the game’s announcement to his release and DLCs

PR and Influence relations for the game’s release in Octobre 2020 until June 2022

4 July 2022/in Influence Marketing

Release of the official French Discord server for Terraria

Influence strategy and management of social media in France in 2021 and 2022, dolls and animated TV series

Release event of the mermaid dolls range Mermaze organisez at Aquarium de Paris

Press relations all year long

Press relations and Influencers for the game’s release in July 2020 and the Director’s Cut version in May 2022.

Gwent – the Legendary Card Game15 January 2026 - 13:13
Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.
Evercade13 January 2026 - 16:24
PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment
King of Meat25 November 2025 - 14:40
PR campaign in France for King of Meat, published by Amazon Game Studios.
Dark Hours: Release Party17 November 2025 - 18:20
Organization of an evening event to launch the game Dark Hours and celebrate 10 years of Piece of Cake Studios, in an atmosphere faithful to the game!
NCSOFT @Paris Games Week4 November 2025 - 16:51
Details of Minuit Douze’s support for NCSOFT at their booth at Paris Games Week 2025 for their action RPG Limit Zero Breakers.