LICENCE WIZARDING WORLD
Campagne Relations Presse – 2019
Maintenir une communication régulière
Sur les produits dérivés, DVD, activations fans.
Harry Potter Wizards Unite
Lancement du jeu vidéo mobile.
Retour à Poudlard
Couverture médiatique de la présence du Magicobus à Paris.
Boutique éphémère Harry Potter
Couverture médiatique de la boutique Joué Club dédiée.
Showroom Noël Warner
Présentation d’une sélection de produits dérivés à la presse et aux influenceurs.
+ 2000
retombées presse (dont 42% pour le jeu vidéo et 6% pour les produits dérivés).
230
retombées audiovisuelles (notamment pour les activations Retour à Poudlard / Macicobus et la boutique éphémère), soit 11% du total
90
retombées print et web pour le Magicobus et la boutique éphémère
+ 100
journalistes, blogueurs et influenceurs présents au Showroom de Noël
BFM TV Paris
BFM TV
CNEWS : La Matinale
TF1 – JT de 20h
LCI : L’instant Culture
BFM Paris : Journal du Matin
Elle.fr
C8 : William à Midi
M6 – calendrier de l’avent Lego Harry Potter
Télé Loisirs
C News.fr
Midi Libre
La Depeche.fr
Le Parisien.fr
Aufeminin.com
Showroom de Noël Warner
Produits dérivés Wizarding World au Showrooom de Noël Warner
Les Années Laser
Geek le Mag
Vitrine de la boutique JouéClub Harry Potter
BFM TV.com
La Gazette du Sorcier
Le Bonbon
Le Figaro.fr
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225
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Galadrielle
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242
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Mathilde
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Morgane Falaize2023-01-19 16:57:102024-03-19 17:22:32Le Monde de Karma
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