GWENT : Le Jeu de Cartes Légendaire, premier jeu de cartes physique officiel du jeu vidéo The Witcher 3, est sorti en octobre 2025. Développé par No Loading Games et édité en France par Gigamic, ce jeu de stratégie et de deck-building a été conçu pour célébrer le 10e anniversaire du célèbre RPG.
Objectif de la campagne : soutenir la sortie du jeu de plateau officiel du Gwent par une campagne de relations presse et influence en France, dédiée aux cibles gaming et pop culture. Dispositif :
Articles publiés dont 97,5% positifs
Audience cumulée
Streams sur Twitch, 4 VOD Youtube, 21 posts Réseaux sociaux
Vues totales
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Morgane Falaize2026-01-15 13:13:552026-01-15 13:13:55Gwent – Le Jeu de Cartes Légendaire
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Morgane Falaize2025-11-17 18:14:582025-11-17 18:21:57Dark Hours : soirée de lancement
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Morgane Falaize2025-11-04 16:51:122025-12-03 13:09:23NCSOFT @Paris Games Week
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Morgane Falaize2025-07-16 17:44:522025-11-27 11:05:12Crown Gambit
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Morgane Falaize2025-05-05 12:21:432025-09-05 14:24:5430 Birds
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Galadrielle2025-04-14 09:31:042025-05-26 17:10:49Decathlon – Badminton Time
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Morgane Falaize2025-02-21 11:21:042025-09-01 15:47:24LOL Surprise
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Morgane Falaize2025-01-22 16:27:302025-01-22 18:57:30Phasmophobia
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Galadrielle2025-01-13 17:50:592025-03-17 11:39:09Journée Presse & Influence Jouets et Jeux – 2024
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Galadrielle2024-12-07 10:05:342025-03-13 16:51:11Création et gestion de comptes TikTok
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Morgane Falaize2023-03-01 13:22:002024-05-23 10:58:21Season: A Letter to the Future
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Morgane Falaize2023-01-19 16:57:102024-03-19 17:22:32Le Monde de Karma
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Morgane Falaize2019-10-06 15:41:242022-08-26 15:50:42Harry Potter Wizards Unite
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Morgane Falaize2017-05-28 16:08:072022-12-28 18:26:42Abzû
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Morgane Falaize
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Morgane Falaize2015-01-23 11:46:142022-08-26 16:01:39Turtle Beach
Etude de cas de la campagne de relations presse et influence menée en France par Minuit Douze pour le lancement du Gwent – Le Jeu de Cartes Légendaire.
Campagne de relations presse menée en France par Minuit Douze pour les consoles rétro Evercade, développées par Blaze Entertainment
Campagne de relations presse en France pour King of Meat, édité par Amazon Game Studios.
Organisation d’une soirée pour le lancement du jeu Dark Hours et les 10 ans de Piece of Cake Studios, dans une ambiance fidèle au jeu !
Détails de l’accompagnement de NCSOFT par Minuit Douze sur leur stand à la Paris Games Week 2025 pour leur action-RPG Limit Zero Breakers.
