PYJAMASQUES
Deux campagnes de Marketing d’Influence en 2019
Optimiser la couverture Influence
Des différentes activations Pyjamasques : Superhero Day et Mini Rock en Seine
Développer l’affinité de la cible
Pour la marque et ses personnages
Démontrer les valeurs fortes
De la marque aux parents : l’importance de faire le bien, l’aventure, l’imagination, la prise d’autonomie, le travail d’équipe…
Pyjamasques (PJ Masks) est une série télévisée d’animation franco-britannique produite par Frog Box, Entertainment One, et Walt Disney EMEA. La série est tirée de la série de livres Les Pyjamasques par l’auteur français Romuald Racioppo.
- Un mapping fin d’influenceurs Instagram construit selon leur affinité avec la marque (ou ses concurrents) et l’âge de leurs enfants
- Un mix d’activations payantes et gratuites pour optimiser la couverture Social
- Campagne influence sur le thème des « héros à la maison »
- Mise à disposition d’un kit Pyjamasques pour les enfants d’influenceurs
- 3 influenceuses invitées avec leur famille au festival Mini Rock en Seine : gestion des accréditations, transport, hébergement…
- Organisation de concours
20
créatrices de contenus
47
contenus Instagram publiés
(posts, stories)
+18000
engagements
(likes, commentaires)
427000
impressions
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Morgane Falaize2026-01-15 13:13:552026-01-20 15:35:17Gwent – Le Jeu de Cartes Légendaire
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Morgane Falaize2026-01-13 16:24:252026-01-13 16:24:25Evercade
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Morgane Falaize2025-10-15 15:00:422025-12-03 15:21:03Atelier Miniverse #2
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Morgane Falaize2025-06-02 14:41:082025-09-02 14:58:50The First Berserker: Khazan
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Morgane Falaize2025-05-05 12:21:432025-09-05 14:24:5430 Birds
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Morgane Falaize2025-05-03 13:18:322025-12-03 15:25:09Miniverse Workshop
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Galadrielle2025-04-14 09:31:042025-05-26 17:10:49Decathlon – Badminton Time
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Galadrielle2025-04-04 16:49:442025-09-02 14:40:20Festival les Myceliades
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Galadrielle2025-03-13 18:09:052025-03-17 11:45:19Yummiland
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Galadrielle2025-03-07 11:16:092026-03-26 11:58:14NBA 2K25
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Morgane Falaize2025-02-21 14:00:192025-02-21 14:12:00The First Descendant
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Morgane Falaize2025-02-21 11:21:042025-09-01 15:47:24LOL Surprise
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Mathilde2025-02-21 10:49:252025-03-17 11:42:03Rainbow High 2023-2024
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Morgane Falaize2025-02-17 12:00:252025-03-17 12:07:09Throne and Liberty
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Galadrielle
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Galadrielle2025-02-07 15:20:012025-03-17 11:11:52GrossMos
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Morgane Falaize2025-01-22 16:27:302025-01-22 18:57:30Phasmophobia
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Galadrielle
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Galadrielle2025-01-13 17:50:592025-03-17 11:39:09Journée Presse & Influence Jouets et Jeux – 2024
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Galadrielle2024-12-07 10:05:342025-03-13 16:51:11Création et gestion de comptes TikTok
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Galadrielle2024-09-13 18:34:192025-03-17 12:18:57Turbo Champs
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Galadrielle2024-03-27 18:51:492025-03-13 16:53:21ARTE – Dix ans dans le jeu vidéo
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Mathilde2024-01-12 16:17:272025-03-13 17:03:33Starfield
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Mathilde2024-01-02 08:49:082025-03-13 17:05:00Squishmallows
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Mathilde2023-12-31 13:03:392025-03-13 17:07:48Miniverse
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Mathilde2023-12-12 15:31:292024-01-26 09:06:15Ghostrunner 2
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Mathilde2023-12-07 10:07:492024-08-07 10:08:14Journée Presse & Influence Jouets et Jeux 2023
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Mathilde
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Mathilde2023-11-26 08:49:102025-03-13 17:10:00Under The Waves
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Mathilde2023-08-07 16:13:522024-05-23 10:57:50Ragnarock
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Mathilde2023-05-25 13:43:222024-01-30 17:32:304ème Cérémonie des Pégases – 2023
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Morgane Falaize2023-03-01 13:22:002024-05-23 10:58:21Season: A Letter to the Future
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Mathilde2023-01-21 10:49:372024-03-26 17:46:43Lunii
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Morgane Falaize2023-01-19 16:57:102024-03-19 17:22:32Le Monde de Karma
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Morgane Falaize2022-12-28 17:33:372022-12-28 17:33:37Journée Presse & Influence Jouets et Jeux
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Morgane Falaize2022-10-28 11:55:232022-12-28 18:17:13New World
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Morgane Falaize2022-07-17 18:11:372022-07-25 18:23:52Humankind
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Morgane Falaize2022-07-11 15:40:052022-07-25 18:10:44Ghostrunner
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Morgane Falaize2022-05-30 12:10:492022-07-04 12:42:06Terraria x Discord
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Morgane Falaize2022-05-22 20:27:062022-11-18 14:59:04Mermaze
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Morgane Falaize2022-05-22 20:26:202022-11-07 18:19:17Lost Ark
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Morgane Falaize2022-05-22 20:24:442022-08-29 16:09:25Rainbow High
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Morgane Falaize2022-04-10 19:06:562022-07-25 17:36:32DEATH STRANDING sur PC
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Morgane Falaize2022-01-27 11:32:242022-01-31 17:39:57DEATHLOOP
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Morgane Falaize2021-07-13 11:25:342021-07-13 11:25:34Subnautica: Below Zero
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Morgane Falaize2021-06-26 15:25:522022-01-31 17:34:35Solasta : Crown of the Magister
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Morgane Falaize2021-06-04 17:45:182022-02-04 18:29:05Summoners War: Lost Centuria
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Morgane Falaize2021-02-27 10:57:232022-01-17 17:41:30The Dark Pictures: Little Hope
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Mathilde2020-12-26 08:49:122024-10-19 20:03:37Street Power Football
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Morgane Falaize2020-08-12 12:05:572022-01-20 12:26:40DOOM Eternal
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Morgane Falaize2020-02-25 16:13:162022-08-26 15:57:02Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412022-08-26 15:51:11Licence Wizarding World
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Morgane Falaize2019-12-11 13:03:022020-09-11 16:08:3080 ans de Batman
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Morgane Falaize2019-10-06 15:41:242022-08-26 15:50:42Harry Potter Wizards Unite
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Morgane Falaize2019-09-26 16:07:132022-08-26 15:44:36Control
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Morgane Falaize2019-08-28 08:51:252022-08-26 15:51:32Pyjamasques
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Morgane Falaize2019-06-23 10:33:102022-08-26 15:51:53Paradox Interactive
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Morgane Falaize2019-06-19 11:51:552022-08-26 15:54:18SNJV
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Morgane Falaize2019-06-06 13:45:132022-08-26 15:52:18Mortal Kombat 11
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Morgane Falaize2019-03-19 14:37:452020-03-26 16:58:15Magic: the Gathering
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Morgane Falaize2019-02-20 14:46:062020-03-02 14:32:38Bisounours
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Morgane Falaize2018-12-09 16:41:032020-03-26 16:58:24LEGO DC Super Vilains
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