LES 80 ANS DE BATMAN
Campagne de Relations Presse (2019)
Focus important
Sur les temps forts de la campagne (date anniversaire, Batman Day, Comic Con…)
S’appuyer sur les activations
Retail et marketing pour générer des retombées variées
Mettre en avant tous les volets de la franchise
Films, produits dérivés, comics, jeux vidéo…
Contribuer à positionner DC
Comme leader des franchises entertainment
- Développement d’un dossier de presse papier qualitatif pour diffusion toute l’année aux contacts médias ciblés
- Détection et création d’opportunités rédactionnelles selon l’intérêt des journalistes pour la franchise
- Identification des médias clés pour des articles de fond aux moments forts
- Communication soutenue toute l’année pour présence longue durée dans les médias
- Différenciation des messages selon les cibles médias
- Création d’un artbook numéroté envoyé à la presse, aux influenceurs et aux partenaires
675
retombées presse totales
290
retombées pour le Mois Batman, soit 47% du total
60
retombées pour le Batman Day, soit 9,7% du total
48
retombées sur les animations aux Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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1568
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225
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242
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