MAGIC: THE GATHERING
Relations presse et influenceurs (2017-2018)
Jeu de cartes papier et jeu vidéo
Faire parler de Magic
Toute au long de l’année en imaginant des angles et messages variés pour toucher toute catégorie de média.
Créé en 1993, Magic: The Gathering est un jeu de cartes à collectionner édité par Wizards of The Coast, une franchise d’Hasbro. En presque 25 ans, Magic: The Gathering s’est imposé comme un pilier du monde ludique, bien au-delà du monde du jeu de société.
Dans ce jeu de cartes qui se renouvèle sans cesse, les joueurs créent leurs propres stratégies et imaginent des combinaisons ingénieuses grâce aux cartes qu’ils collectionnent dans des boosters, ou qu’ils échangent entre amis.
Rendre plus accessible
L’image de la marque, montrer que le jeu est inclusif et brasse deux générations : une approche didactique.
Se servir du jeu papier
Pour faire parler de Magic Arena, la version digitale, et inversement : un écosystème complémentaire.
514
retombées presse
(print, online, radio, TV)
9
télévisions dont Arté, France 3
(chroniques ou émissions dédiées)
188
vidéos
83
streams
Les 25 ans de Magic dans Ubergizmo
Reportage de France 3 Régions au Grand Prix Magic de Lyon
Emission BITS sur Arté consacrée à Magic
Being Sports
France 3 Lyon – sujet sur le Grand Prix Magic de Lyon
Topito
Interview du créateur de Magic dans Le Monde.fr
Interview en plateau de l’émission Top Deck sur ES1
Begeek
Interview dans Plugin
Vidéo sponsorisée avec Neoxi
Les 25 ans de Magic dans Les Echos
Les 25 ans de Magic dans Le Progrès
le Journal du Geek
Les 25 ans de Magic dans 20 Minutes
Les 25 ans de Magic dans Cnews
Jeuxvideo.com
Gentside – test de Arena
Gamekult – test de Magic Arnea
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Morgane Falaize2026-01-24 17:32:492026-03-24 18:36:32Licence La Pat’ Patrouille
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Morgane Falaize2026-01-15 13:13:552026-01-20 15:35:17Gwent – Le Jeu de Cartes Légendaire
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Morgane Falaize2026-01-13 16:24:252026-01-13 16:24:25Evercade
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Morgane Falaize2025-11-04 16:51:122025-12-03 13:09:23NCSOFT @Paris Games Week
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Morgane Falaize2025-09-27 12:01:042025-12-03 13:00:29Teyvat Expo (Genshin Impact)
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Morgane Falaize2025-08-03 15:26:242025-12-03 16:33:04Fretless
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Morgane Falaize2025-07-16 17:44:522025-11-27 11:05:12Crown Gambit
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Morgane Falaize2025-06-04 12:03:122025-09-04 15:02:31Maliki: Poison of the Past
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Morgane Falaize2025-06-02 14:41:082025-09-02 14:58:50The First Berserker: Khazan
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Morgane Falaize2025-05-05 12:21:432025-09-05 14:24:5430 Birds
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Morgane Falaize2025-05-03 13:18:322025-12-03 15:25:09Miniverse Workshop
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Galadrielle2025-04-14 09:31:042025-05-26 17:10:49Decathlon – Badminton Time
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Morgane Falaize2025-02-21 14:00:192025-02-21 14:12:00The First Descendant
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Morgane Falaize2025-02-21 11:21:042025-09-01 15:47:24LOL Surprise
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Mathilde2025-02-21 10:49:252025-03-17 11:42:03Rainbow High 2023-2024
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Morgane Falaize2025-02-17 12:00:252025-03-17 12:07:09Throne and Liberty
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Galadrielle2025-02-07 15:20:012025-03-17 11:11:52GrossMos
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Morgane Falaize2025-01-22 16:27:302025-01-22 18:57:30Phasmophobia
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Galadrielle
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Galadrielle2025-01-13 17:50:592025-03-17 11:39:09Journée Presse & Influence Jouets et Jeux – 2024
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Galadrielle2024-12-07 10:05:342025-03-13 16:51:11Création et gestion de comptes TikTok
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Galadrielle2024-09-13 18:34:192025-03-17 12:18:57Turbo Champs
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Galadrielle2024-03-27 18:51:492025-03-13 16:53:21ARTE – Dix ans dans le jeu vidéo
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Mathilde2024-01-02 08:49:082025-03-13 17:05:00Squishmallows
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Mathilde2023-12-31 13:03:392025-03-13 17:07:48Miniverse
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Mathilde2023-12-12 15:31:292024-01-26 09:06:15Ghostrunner 2
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Mathilde2023-12-07 10:07:492024-08-07 10:08:14Journée Presse & Influence Jouets et Jeux 2023
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Mathilde2023-11-26 08:49:102025-03-13 17:10:00Under The Waves
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Mathilde2023-08-07 16:13:522024-05-23 10:57:50Ragnarock
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Mathilde2023-05-25 13:43:222024-01-30 17:32:304ème Cérémonie des Pégases – 2023
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Morgane Falaize2023-03-01 13:22:002024-05-23 10:58:21Season: A Letter to the Future
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Morgane Falaize2023-01-19 16:57:102024-03-19 17:22:32Le Monde de Karma
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Morgane Falaize2022-12-28 17:33:372022-12-28 17:33:37Journée Presse & Influence Jouets et Jeux
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Morgane Falaize2022-10-28 11:55:232022-12-28 18:17:13New World
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Morgane Falaize2022-07-17 18:11:372022-07-25 18:23:52Humankind
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Morgane Falaize2022-07-11 15:40:052022-07-25 18:10:44Ghostrunner
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Morgane Falaize2022-05-30 12:10:492022-07-04 12:42:06Terraria x Discord
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Morgane Falaize2022-05-22 20:27:062022-11-18 14:59:04Mermaze
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Morgane Falaize2022-05-22 20:26:202022-11-07 18:19:17Lost Ark
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Morgane Falaize2022-04-10 19:06:562022-07-25 17:36:32DEATH STRANDING sur PC
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Morgane Falaize2022-01-27 11:32:242022-01-31 17:39:57DEATHLOOP
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Morgane Falaize2021-07-13 11:25:342021-07-13 11:25:34Subnautica: Below Zero
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Morgane Falaize2021-06-26 15:25:522022-01-31 17:34:35Solasta : Crown of the Magister
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Morgane Falaize2021-06-04 17:45:182022-02-04 18:29:05Summoners War: Lost Centuria
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Morgane Falaize2021-02-27 10:57:232022-01-17 17:41:30The Dark Pictures: Little Hope
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Mathilde2020-12-26 08:49:122024-10-19 20:03:37Street Power Football
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Morgane Falaize2020-08-12 12:05:572022-01-20 12:26:40DOOM Eternal
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Morgane Falaize2020-02-25 16:13:162022-08-26 15:57:02Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412022-08-26 15:51:11Licence Wizarding World
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Morgane Falaize2019-12-11 13:03:022020-09-11 16:08:3080 ans de Batman
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Morgane Falaize2019-10-06 15:41:242022-08-26 15:50:42Harry Potter Wizards Unite
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Morgane Falaize2019-09-26 16:07:132022-08-26 15:44:36Control
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Morgane Falaize2019-08-28 08:51:252022-08-26 15:51:32Pyjamasques
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Morgane Falaize2019-06-23 10:33:102022-08-26 15:51:53Paradox Interactive
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786
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Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552022-08-26 15:54:18SNJV
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Morgane Falaize2019-06-06 13:45:132022-08-26 15:52:18Mortal Kombat 11
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Morgane Falaize2019-03-19 14:37:452020-03-26 16:58:15Magic: the Gathering
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Morgane Falaize2019-02-20 14:46:062020-03-02 14:32:38Bisounours
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