BISOUNOURS
Gestion Compte Instagram et Relations Influenceurs (2018)
Réactiver le compte instagram français
Le développer et l’animer
Soutenir le programme de licensing local
Toutes catégories confondues
Booster la demande
Sur la marque auprès des mamans, jeunes adultes et fans
S’appuyer sur les valeurs
De la marque et optimiser son potentiel
Les Bisounours sont apparus en 1981 sur des cartes de vœux d’American Greetings, aujourd’hui toujours propriétaire de la licence. Les personnages ont été transformés en peluches en 1983, et peu de temps après sont apparus dans une série télévisée et des films d’animation.
- Elaboration d’une ligne éditoriale cohérente : une couleur / un Bisounours par mois
- Donner une couleur « locale » au compte, une légitimité avec de contenus spécifiques à la France
- Veille de mots-clés et # pour de la curation de contenus et interagir avec la communauté
- Développement du relationnel avec les créateurs de contenus Instagram fans de la marque, en particulier les micro influenceurs
- Campagne d’influence pour soutenir le partenariat Bandai x Florajet pour la St Valentin
- Développement de l’audience du compte de manière organique (pas de budget ads) : concours
+2000
abonnés organiques en 4 mois
+ 100
contenus créés
17
concours organisés
Post pour la finale de la Coupe du Monde de Football 2018
Pimp and pomme is magic
Collaboration Bisounours x Undiz
Toujours plus de mentions
Pauline Privez
Parce qu’il n’y a pas que les peluches dans la vie
L’actrice Bérangère Krief
Carole Quintaine
Concours avec des micro influenceurs fans, ici Prototype Inachevée
Ma Vie de Papa Gay
Contenus Lifestyle
Contenus thématiques = 1 mois 1 couleur
Curation de contenus réutilisés (miss cacahuète)
L’atelier D’elle
Influenceuse Lifestyle
Mix de visuels vintage et modernes de la marque
Tokyo banh bao
Poulette Magique
Rachel Trapani
Alix Cherry
Poulette Magique
Produits Undiz
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Morgane Falaize2026-01-24 17:32:492026-03-24 18:36:32Licence La Pat’ Patrouille
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Morgane Falaize2026-01-13 16:24:252026-01-13 16:24:25Evercade
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Morgane Falaize2025-05-05 12:21:432025-09-05 14:24:5430 Birds
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Galadrielle
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Morgane Falaize
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Morgane Falaize2025-02-21 11:21:042025-09-01 15:47:24LOL Surprise
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Mathilde2025-02-21 10:49:252025-03-17 11:42:03Rainbow High 2023-2024
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Morgane Falaize2025-02-17 12:00:252025-03-17 12:07:09Throne and Liberty
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225
225
Galadrielle
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Galadrielle2025-02-07 15:20:012025-03-17 11:11:52GrossMos
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Morgane Falaize2025-01-22 16:27:302025-01-22 18:57:30Phasmophobia
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Galadrielle
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Galadrielle2025-01-13 17:50:592025-03-17 11:39:09Journée Presse & Influence Jouets et Jeux – 2024
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Galadrielle2024-12-07 10:05:342025-03-13 16:51:11Création et gestion de comptes TikTok
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Galadrielle2024-03-27 18:51:492025-03-13 16:53:21ARTE – Dix ans dans le jeu vidéo
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Mathilde
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Mathilde2024-01-12 16:17:272025-03-13 17:03:33Starfield
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Mathilde
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Mathilde2024-01-02 08:49:082025-03-13 17:05:00Squishmallows
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343
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Mathilde
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Mathilde2023-12-31 13:03:392025-03-13 17:07:48Miniverse
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Mathilde
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Mathilde2023-12-12 15:31:292024-01-26 09:06:15Ghostrunner 2
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242
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Mathilde
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Mathilde2023-12-07 10:07:492024-08-07 10:08:14Journée Presse & Influence Jouets et Jeux 2023
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Mathilde
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Mathilde2023-11-26 08:49:102025-03-13 17:10:00Under The Waves
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Mathilde2023-08-07 16:13:522024-05-23 10:57:50Ragnarock
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1075
Mathilde
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Mathilde2023-05-25 13:43:222024-01-30 17:32:304ème Cérémonie des Pégases – 2023
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Morgane Falaize2023-03-01 13:22:002024-05-23 10:58:21Season: A Letter to the Future
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Morgane Falaize2023-01-19 16:57:102024-03-19 17:22:32Le Monde de Karma
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Morgane Falaize2022-12-28 17:33:372022-12-28 17:33:37Journée Presse & Influence Jouets et Jeux
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Morgane Falaize
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Mathilde2020-12-26 08:49:122024-10-19 20:03:37Street Power Football
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556
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Morgane Falaize
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