HITMAN 2
Campagne Relations Presse et Influence
Toucher la presse grand public
En utilisant des éléments du jeu combinés à des thèmes plus vastes (jeux d’espionnage, psychologie des joueurs…)
Réunir les fans et les novices
autour de cette nouvelle expérience ‘Hitman’ : sensibiliser et susciter un fort enthousiasme
Focus sur YouTube et Twitch
Déployer particulièrement la campagne sur ces plateformes (contenus sponsorisés ou organiques)
Hitman 2 est un jeu vidéo d’action-aventure et d’infiltration développé par IO Interactive et édité par Warner Bros. Interactive Entertainment. Il est sorti le 14 novembre 2018 sur PC, PS4 et Xbox One.
- Organisation d’un événement preview avec hands-on un mois avant la sortie avec présence de développeurs.
- Studio tour à Copenhague.
- Press junket au moment de la Paris Games Week avec l’acteur Sean Bean.
- Press kit et buzz kit.
- Identification de créateurs de contenus fans de la licence ou susceptibles de l’apprécier.
- Vidéos sponsorisées sur YouTube autour du lancement.
800
retombées presse
(print, online, radio, TV)
+ 200
créateurs de contenu YouTube et Twitch
5 000 000
vues cumulées
800
heures streamées sur Twitch
123686
heures regardées sur Twitch
Jean-Baptiste Show
Jeuxvideo.com
Interview de Sean Bean sur Cnews TV
20 Minutes.fr
Fast & Curious de Konbini avec Sean Bean
Stream et VOD de Domingo
01 Net Magazine
Canard PC
CNews Matin
Interview de Sean Bean sur Allociné
Vidéo sponsorisée sur le Bazar du Grenier
Interview de Sean Bean sur LCI.fr
Libération
Stream et VOD de Aiekillu
Stream et VOD de Prince
Télé Star
Télérama.fr
Stream et VOD de Wankil Studio
Evénement preview dans un barber shop parisien
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