Case Study Warner Bros Home Video – DVD releases

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Warner Bros. Home Entertainment is a global leader in all forms of entertainment across all current and emerging media and platforms.

The main objectif of our mission is to generate coverage in mainstream media all year long for key titles of the line-up.

We organize events and/or create press kits to support the main titles and send copies of any product (movies and TV series) to targeted journalists.

We work on the whole Warner Bros catalogue: Aquaman, A Star is Born, Detective Pikachu, Fantastic Beasts, Young Sheldon, Chernobyl, Game of Thrones, etc.

Release event for Aquaman DVD at Aquarium de Paris with a real siren!


Focus on the 2019 Showroom

Objectives

  • Inform journalist about the wide and diverse Warner video catalogue in anticipation of Christmas shopping
  • Create consistency and synergies between the Warner universes for impactful media visibility
  • Make Warner Bros. shine as major entertainment company in France
  • Highlight Warner’s flagship universe through the combined efforts of Home Entertainment, Wizarding World and DC Franchises, Games and Consumer Products
  • Multiply PR angles to reach more journalists and trigger more opportunities

Results 

More than 100 journalists attended the event, including top media such as TF1, Fun Radio, Elle.fr, Technikart, 20 Minutes, Prima, l’Obs, Le Point, Télé 2 Semaines, Melty, Cine-media etc.

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