Case Study Harry Potter Wizards Unite

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Harry Potter Wizards Unite is a location-based augmented reality game inspired by the Wizarding World and the Harry Potter franchise, developed by Niantic and WB Games San Francisco.

Objectives

  • Ensure a large coverage in mainstream, specialist media and among content creators
  • Get in depth articles
  • Gain momentum thanks to the existing Wizarding World Franchise

Strategy

  • Reveal event in London with personalized invitations
  • Press kit using AR technology
  • Support on key highlights (Los Angeles release event, 1st community day, Indianapolis community event)
  • Deal with fan sites

Results

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